Corporate identity project for imaginary brand, PAPR; a print shop. 

My aim was for a sleek, sophisticated, and uncluttered design; utilizing some square elements in the logo yet also attempting to design with fresh aesthetic – Iooking towards similar existing companies for help and inspiration (such as Kinko's and Staples), I found their logos and brand identity to be very similar; utilizing bold red and black colours. I wanted to go a different route with this project, and play with the idea of a corporate logo that is a bit softer in colour, shape, and design. 

 

I designed the letterhead, business cards with front and back, envelope, and presentation folder for the stationary.